When this project came across my desk I was so excited. You see the Bountiful Land Food For All Farmers Market is a black owned and minority based farmers market in High Point. Why does this matter? Because minorities oftentimes live in "food deserts" areas where fresh produce and healthy choices are unavailable. So they end up having to eat food from convenience stores and gas stations (those without a vehicle) and most of those are junk foods that are high in sodium, fat, and sugar. Which in turn promotes illness and disability within the community. Further exacerbating their financial constraints and their mobility. All because of lack of access.
With that lack of access, there's also a lack of knowledge. Many people who move out of food deserts continue to eat as if they still do because they don't know how to choose, eat, or prepare these fresh foods. Plus, junk food is so heavily addictive why would you want to eat an apple instead of a candy bar? Beyond this, a lot of places where you get high quality produce are intimidating for minorities. Many times we don't see many of us in attendance.
Bountiful Land is a step towards changing this. First by creating a safe and comfortable space for people of color to shop. They also provide education about the fresh seasonal produce. You can take your time and talk to a local farmer directly and learn about how to cook and prepare the vegetables available. The pricing is also affordable, and many of the farmers offer seasonal boxes that you can order so you get a variety of the seasons best crops. It also brings family and community together with food, music, art, and fun.
I'm proud to have created (currently a temporary version of) a website for Bountiful Land. (www.bountifullandmarket.com) To further the growth of this great non-profit. Yes, the majority of the profits go to the farmers, and the owner's only focus is helping them sell more produce. So if you have a chance, head to High Point NC on a Saturday between 10 & 2 to support this great mission. You don't have to be a person of color to support. Your contribution helps underserved communities gain access to fresh produce and you help support local farmers that were hit hard as well by COVID. So when you see the event on social media, or when you visit, please share, take pictures and support in whatever way you can. This isn't about money, it's about health, support, and knowledge. This, this is something I can get behind, every time.