WHO IS APRIL MATA?
"I LOVE THIS... EVERYDAY I GET TO WORK WITH PEOPLE WHO ARE CHOOSING TO CHASE THEIR DREAMS. I GET TO SEE THEM GROW IN AMAZING WAYS, AND THAT'S WHY I LIVE FOR THIS. THEY GIVE ME HOPE." - A. MATA
+ Award Winning Designer
+ 19 years of experience
+ Visual Artist
I began designing when I was in 8th grade, creating images for Nelly fan clubs with MSPaint and designing Angelfire websites at 13 years old. Working from behind a large Gateway computer monitor, I didn't really know that was "graphic designing" or "website developing" but I found myself enjoying it. Fast forward 15 years after trying almost every position, industry, and major, I woke up and decided, this is it, I'm going to be a graphic designer. It was a slow and scary, but when I finally shifted into doing this full time in 2011 I really felt like I stepped into my purpose. I wasn't sure I would make it some days - entrepreneurship is a hard and scary thing. I was alone in a big ocean and had no idea how to navigate it.
I'm sure you know this feeling, the uncertainty. Without a boss or coworker, I had no one to bounce ideas off of, no one with experience to guide me. I made mistakes, hit my head, and income was scarce. I was making $50 a month sometimes. I couldn't understand why this was so hard, I had held management positions, calculated and forecasted revenue for several companies. How could I, with all of this knowledge, fail? So I did the logical thing, I got a job. I got a call from a friend about a job at Lifetouch Studios taking school portraits and took it. Photography was not even my passion, and I found myself working starting at 4am some mornings hauling 100lb equipment all over the state. As much as I loved my new coworkers, I was miserable.
I had let my fears take the wheel and instead of believing in my purpose, I like everyone else, gave up. Giving up is easy right? Shelving those dreams and aspirations for something more... secure. What we don't realize is, as long as someone else is in control of our paycheck, they have the power. This is a false safety we feel. Owning our own business shifts that power, and we gain real control. That doesn't mean we'll do a good job controlling it. It is, like most things an art to be perfected.
3 months after my son Nehemiah was born in 2013, I just could not see myself ever going back to work. So I hired myself. It was not easy, but by March 2015, thanks to the graces of God, I stood in the parking lot of my first office and cut the ribbon with 3 amazing colleagues. I had "coworkers" again, and a new purpose.
I'm here to help others who are dreaming of starting something great. I'm here to share my knowledge and resources as well as provide art instead of just design.
I've watched other companies take the easy way out, using templates, reusing designs, and up-selling products that cost them pennies for hundreds of dollars. It's a sad thing to witness, so I promised myself and my clients to give them real, hand crafted design each time. To hand draw each element, and where I can save them money I will. So I pass on my printing discounts to all of my clients. I look for options to get you the best bang for your buck. I bundle products so that you can have everything you need at one time instead of nickel and dime-ing my clients. I also always allow unlimited changes, provide hand holding services, and I am always willing to sit at length with you until we get it right. Not answering calls during our meetings or trying to multi task, I give my clients 100% of me so that they feel like there is no one else. Your business is my business, and I will always do what I can to ensure your success.
In fact, as my client base expanded, I decided this year, to limit the number of clients I work with at the same time so that I can continue to provide you with my full attention. As amazing as working with 50 clients at one time sounds financially - I know that in order to give the best service I need time. That's the best value I can provide to my clients.
Am I perfect? No, but I am determined to make an impact on the design community and make things easier because you shouldn't have to have a degree in design or advertising to understand to get what you need and make your business prosperous. That's what I'm here for, to teach and help you grow. This is my purpose and my passion.